Illustrative SEO audit — independent analysis of India-based D2C skincare brand's search visibility

SEO Portfolio Project — Skin Pot Co ,Keyword Research & AI Content Prompt Keyword Research — 5 Keywords by Intent [ Match Search Intent ] Keyword Intent Why It Attracts Customers "how to use retinol for beginners India" Intent - Informational Captures first-time retinol users at the research stage — high search volume, low-commitment query. Matches Skin Pot Co's science-led brand voice; positions as educator before a seller, building trust early in funnel. "peptides vs retinol for anti-aging" Intent - Informational . Comparison-style query from skincare-curious users trying to understand ingredient science. Skin Pot Co's hybrid peptide-retinol formulations make this a natural bridge from education directly into product relevance "best retinol serum for sensitive skin India" Intent - Commercial . User is actively comparing products before buying — classic "best of" research intent. Indian-skin specificity matches Skin Pot Co's R&D-led, locally-formulated positioning directly against international competitors. "Skin Pot Co reviews" Intent Commercial " .Branded commercial-intent search — user already knows the brand and is validating before purchase. Owning this SERP with genuine reviews and a dedicated page directly protects conversion at the final research step. "buy retinol serum online India" . Intent Transactional . Pure purchase-ready intent — the user wants to buy now. Highest commercial value of all five keywords; ranking here converts search traffic directly into checkout, not just brand awareness.