SaaS Performance Optimization & Strategic Growth Analysis

This project involved a comprehensive business analysis of a B2B SaaS tool with 400 paying customers at a $999 monthly price point. Based on three months of operating data, I conducted a Monthly Business Review (MBR) and trend analysis to assess performance and identify operational 'red flags.' The core deliverables included a detailed KPI scorecard (tracking key metrics like MRR, Churn, and CAC with trend and RAG status) and a Root Cause Analysis (RCA) on critical red/amber metrics. I provided specific, data-backed strategic recommendations—complete with detailed actions (What, Why, Owner, Deadline)—to optimize conversion rates and drive sustainable growth. The project concluded with an Executive Summary and a 5-minute client walkthrough script designed for stakeholder presentation.