Published Author: The MSME Category-Killer

Most MSME founders are stuck competing on price — not because their product is weak, but because their brand is invisible. The MSME Category Killer is a published framework that shows business owners how to escape commodity hell, own a category, and build a business that scales without them. Written by Avik Sah — Business Strategist, IIM Alumni, ICF-Credentialed Coach.

Published Author

Authored, researched, and published independently — this book is the intellectual foundation of my consulting practice. Every framework inside — Brand Blueprint, Category of One, ICP Design, and Authority Positioning — is drawn from decade plus of working directly with Conventional Business Model across sectors . This is not theory. It is a practitioner's documented battle tested reality for Founders like YOU.